Semplidea Srl » The philosophy of Semplidea

It all started with a simple idea

semplidea — Fri, 04 Oct 2013 18:38:22 +0000

Loris Carlesso, the founding partner, was trying to find a solution to the problem of tangled cables, especially the chargers of mobile phones and portable devices.

After a year of painstaking testing, we arrived at a simple and effective solution: Limax – the tidy cable. Its distinctly original and minimalist shape aroused interest from the first prototype. This led to a strong appreciation among early adopters for its neat organisation of tangled cables.

So everythings starts with an idea: it is very important to ensure from the outset that no similar ideas exist and at a later stage try to protect it depositing patents, models, and brands that concern.

We recommend that you consult professionals in the field or submitting the forms by downloading them from the official websites perhaps requesting appropriate assistance to the Chamber of Commerce in your town.
In particular, (regarding Italy) a patent to be granted must meet the following requirements:

Novelty: an invention cannot be patented if certain public disclosures of the invention have been made.
Non-Obviousness: the invention must be considered not obvious to one of ordinary skill in the art. In other words, the invention is compared to the prior art and a determination is made whether the differences in the new invention would have been obvious to a person having ordinary skill in the type of technology used in the invention.
Useful: the subject matter has a useful purpose and also includes operativeness.

Cover to protect smartphones, film screen protector. Do you not think about the cables?

semplidea — Mon, 16 Sep 2013 18:36:59 +0000

When one buys a smartphone usually one thinks to protect it from scratches or accidental drops .
A responsible behaviour, especially when one has objects of a certain value… though it is good to remember that also the charger supplied is very important.
Using the cord and wrapping it frequently, even several times a day, it may happen that this will get damaged or even break forcing us to buy one again ( and if it is an original product the price is not low).

Therefore we recommend also to protect your cables with the cable tidy Limax which allows you to keep them sorted at your fingertips!

Why choose Made in Italy?

semplidea — Mon, 05 Aug 2013 14:15:05 +0000

Made in Italy is a philosophy behind our products, from concept to design, from production to packaging, from communication to distribution.
We rely solely on suppliers, employees and local professionals for a qualitative strategy but mainly because we believe in the Italian economic recovery and we want to contribute in our small way to increase employment, especially the youth one.
Despite this choice implies higher production costs than others, we decided to position ourselves in the market with affordable prices and offer free shipping service.
Investing in competitive countries with lower employment costs, sometimes exploiting the workers themselves, will not help the Italian companies to recover, to create new jobs and to break down the social costs of unemployment.

This is one of the fundamental principles in which Semplidea believe and, not without hard work, we plan to continue pursing it.

Find out more about our company.

Find out more about our products.