About us

about-us-1OUR PHILOSOPHICAL ATTITUDE IS TO REDEFINE SIMPLICITY

Semplidea was born from a desire to create simple and useful solutions, addressing everyday problems to make life just that little bit easier.
We believe that the careful observation of daily life can inspire new ideas and neatly functional yet simple products.
It is this philosophy that forms the foundation for all our accessories – from electronics to clothing. Products with a basic and intuitive shape, that deliver a clear solution in response to the inefficiencies of everyday life.

So we like to say: Better than before!

Do you want to discover more about the origins of Semplidea?

IT ALL STARTED WITH A SIMPLE IDEA

Loris Carlesso, the founding partner, was trying to find a solution to the problem of tangled cables, especially the chargers of mobile phones and portable devices.
After a year of painstaking testing, we arrived at a simple and effective solution: Limax ™ – the Districavo. Its distinctly original and minimalist shape aroused interest from the first prototype. This led to a strong appreciation among early adopters for its neat organisation of tangled cables.
To launch this first product on the market and expand our range of models, we established Semplidea: Loris has been joined his two brothers, Alessandro and Andrea, as partners.

Semplidea today is a group of collaborators who share ideas and trust to bring a vision to reality. It is a project that reflects the necessity to find a spontaneious common point between company and customer.
A group that is expected to grow: feedback from the users themselves will help us to improve the quality and service offered. Potential collaborators can then to share insights and ideas towards continuous innovation.

AT THE BEGINNING IT WAS A HAIR CURLER!

To solve the problem of long and tangled cables, Loris began to wrap them around a hair curler. A solution which, however, only partially solved the problem.

We therefore imagined a spiral that could stretch both ends and then would go back flat once it left the outlet.

After a few tests on flat steel cable reel, we saw the problem of attaching the cable to the strip. Finally, the right idea: a plastic profile with small fastening blocks from a technology designed ad hoc where to insert the cable with slight finger pressure, all developed around a flat concentric spiral.

BETTER PRODUCTS FOR A BETTER LIFE

The mission of Semplidea is to create accessories that are essential and easy to use. In other words, “ideas that make life easier!”
Made In Italy is the foundation of our products, from concept to design, from production to packaging, with particular attention paid to sustainability: in order to minimize the environmental impact, we make our products with high quality plastics, which can be recycled once their life cycle has ended.